New Patients
📋 Do NOT open with a pain stack here. Start by acknowledging the mental state: curious, mildly hesitant, looking for permission to proceed.
“If you're on this page, you're probably thinking about making an appointment — maybe you've been putting it off, or you're not sure what to expect. I want to make this easy.”
📋 Name + place + proof in three sentences. The visitor wants to know who they're trusting.
“I'm Dr. Dan Geck at Restorative Wellness Center in Ann Arbor. We've helped hundreds of patients get out of pain and build real, lasting health — not just temporary relief.”
📋 Name the objections out loud — patients feel understood and their hesitation drops. Pull real objections from reviews and intake forms.
“A lot of first-time patients tell us they weren't sure if chiropractic was right for them, or they'd had a bad experience somewhere else, or they just didn't know what the first visit would look like. All fair. Here's what actually happens...”
📋 "No pressure to commit" is critical — it directly addresses the biggest form-abandonment reason.
“Your first visit starts with a conversation. We want to understand what's going on, what you've already tried, and what you're actually trying to fix. Then we do a thorough exam. No pressure to commit to anything that day — just answers.”
📋 If RWCAA has a verbatim review that says this or something close, use the exact language. Authenticity beats polish.
“Most of our patients say their only regret is waiting as long as they did to come in.”
📋 "60 seconds" removes the time-cost objection. "We'll handle the rest" reduces perceived effort. Match the CTA to the form action.
“Fill out the form below and we'll reach out to confirm your time. Takes about 60 seconds. We'll handle the rest.”
Production Reminders
- ✓Doctor on camera — no voiceover-only. The point is personal trust.
- ✓Captions are non-negotiable — mobile autoplay is muted by default.
- ✓Hook must name a sensation, behavior, or specific frustration — not just a diagnosis.
- ✓CTA in the video must mirror the exact button text on the page.
Internal use only · Restorative Wellness Center · Ann Arbor, MI